Ja Morant, the two-time All-Star guard for the Memphis Grizzlies, is in limbo again as he awaits the outcome of another NBA investigation after a video surfaced on social media showing him holding a weapon for the second time in less than three months. The NBA suspended Morant for eight games in March after a similar incident, costing him about $669,000 in salary. Morant has endorsement deals with Nike and Powerade, and the outcome of the investigation could jeopardize those deals. While some athletes believe negativity can help them break out as a “perfect pitch person,” the situation is much broader for Morant, who is the face of the franchise and one of the NBA’s more marketable players. The biggest question now is just how long Morant will be suspended, and how it will affect his career and future earnings.